What We Do.
Orange Strategy is a branding, digital media, workforce marketing, and corporate event design firm.
Organizations don't just hire us because they need digital marketing, a website, a video, or an event executed.
You hire us because you are ready to scale to the next level and elevate your brand perception.
Whether you're an entrepreneur preparing for growth or an enterprise level company strengthening your positioning, success depends on your ability to humanize your brand, connect with the right audiences, and launch special initiatives that mobilize your target audience.
We combine strategy, creativity, storytelling, and execution to strengthen brand identity, create demand, and generate measurable business outcomes.
Why Organizations Choose Us.
Most organizations plateau when their strategy, messaging, media, events, and initiatives operate independently of one another.
The result is fragmented experiences, inconsistent messaging, wasted resources, and missed opportunities.
Organizations choose Orange Strategy because we bring those moving pieces together.
We are the Missing Piece.
Our team includes strategists, creatives, storytellers, project managers, and experience designers who work collaboratively to ensure that every initiative supports a larger objective.
For our clients, that means and efficient us of their marketing dollars and better continuity with planning and execution.
We don't simply execute projects.
We help organizations create alignment, momentum, and measurable results.
Why We Do it.
The most powerful brands connect with people.
People choose brands. People join teams. People attend events. People share stories. People create momentum.
That's why our work focuses on creating meaningful connections between organizations and the audiences they serve.
Because when people understand who you are, what you stand for, and why your work matters, growth becomes much easier to achieve.
Who We Are.
Strategists + Creatives + Storytellers + Experience Designers
Our team brings together diverse professional backgrounds, perspectives, and disciplines that allow us to approach challenges from multiple angles.
Some firms specialize in strategy. Others specialize in creative.
Others specialize in execution.
Orange Strategy was built to integrate all three.
Sophisticated enough for enterprise-level collaborations.
Approachable enough for independent businesses.
Who We Work With.
Our clients range from independent businesses and entrepreneurial ventures to Fortune 500 companies, healthcare organizations, educational institutions, manufacturers, nonprofits, and government agencies.
While the industries vary, the objective remains the same: strengthening brand identity, sharpening positioning, creating demand, positioning employer brands, and generating momentum that drives measurable business outcomes.
Featured Projects
Click on a logo below to read the case study.
Terry Simmons, Jr. | Founder & Managing Director
“For nearly two decades, we’ve had the opportunity to work with organizations of every size and across countless industries. What I’ve learned is that growth comes from alignment. When strategy, people, communication, and execution work together, organizations create momentum. That’s what our team does every day. We are the missing piece.”
What We Specialize In.
Branding + Digital Media +Workforce Marketing + Corporate Event Design
Lakia Carter | Strategic Solutions Manager
“Managing complex projects requires equal parts strategy, communication, and execution. What I enjoy most about Orange Strategy is the opportunity to help clients bring ambitious ideas to life. Every project presents a unique challenge, and every successful outcome is the result of thoughtful planning, strong collaboration, and a team committed to delivering excellence.”
Strong brands don't happen by accident.
They are intentionally positioned, clearly communicated, and consistently experienced.
Whether you're building a new brand, repositioning an existing one, or preparing for growth, we develop the strategic foundation that allows organizations to communicate with clarity and compete with confidence.
Services Include:
• Brand Strategy
• Brand Positioning
• Messaging Architecture
• Brand Identity Systems
• Audience Research
• Campaign Development
• Employer Brand Positioning
• Executive & Founder Brand Development
BRAND
Jessica Wyckoff | Lead Video Editor
“The best media doesn't just capture attention. It creates understanding, emotion, and action. Every project is an opportunity to tell a story that connects people to something bigger than themselves.”
Content is easy. Creating momentum is hard.
We develop strategic media assets that educate, influence, inspire, and move audiences to action. Every video, campaign, and digital experience should serve a larger objective.
Services Include:
• Strategic Video Production
• Documentary Storytelling
• Social Media Programming
• Campaign Content Development
• Content Strategy
• Photography
• Website Strategy & Development
• Multi-Platform Distribution
MEDIA
A’Loni Butler | Production and Creative Coordinator
“Being a designer is not only creatively fulfilling, but also a catalyst for social and cultural change as design have the power to ignite conversations, challenge norms, and shape people’s perception.”
WORKFORCE MARKETING
The organizations that win the talent battle start long before positions become available.
Workforce marketing is about creating awareness, interest, and aspiration around industries, occupations, and employer brands before demand becomes urgent.
We help organizations position themselves in the minds of future employees, strengthen employer brands, and create sustainable talent pipelines.
Services Include:
• Employer Brand Strategy
• Workforce Marketing Campaigns
• Talent Pipeline Development
• Industry Awareness Initiatives
• Recruitment Marketing Strategy
• Career Pathway Storytelling
• Community Outreach Campaigns
Leilani Drake | Assistant Production and Creative Coordinator
"Every successful project is the result of hundreds of decisions that most people never see. I enjoy creating the structure, coordination, and momentum that allows great ideas to become successful realities."
CORPORATE EVENT DESIGN
The best events do more than bring people together. They move people.
Whether the objective is education, engagement, collaboration, recruitment, celebration, or strategic alignment, every experience should create a meaningful connection and produce a measurable outcome.
Services Include:
• Conference Design
• Strategic Retreats
• Leadership Summits
• Workforce Events
• Stakeholder Engagement Experiences
• Training & Development Experiences
• Event Strategy & Facilitation
• Audience Engagement Design
Dillon Maciaszek | Videographer and Storyteller